Law TBC

It goes against corporate and human nature to admit a problem. For years, the power of positive thinking has been drummed into us and “think positive” has been the subject of endless books and articles.

So it may come as a surprise to you that one of the most effective ways to get into a prospects mind is to be candid and first admit a negative, then twist it into a positive.

Avis is only No 2 in rent cars.

With a name like Smuckers it has to be good.

Whats going on here? Why does a dose of honesty work so well in the marketing process?

First and foremost, candor is very disarming. Every negative statement you make about yourself is instantly accepted as truth. Positive statements, on the other hand, are looked at as dubious at best especially in an advertisement.

You have to prove a positive statement to the prospects satisfaction. No proof is needed for a negative statement.

“With a name like Smuckers it has to be good.” Most companies, especially family companies, would never make fun of their name. Yet the Smucker family did, which is one reason why Smuckers is the No 1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

Avis is only No 2 in rent cars so why go with them? They must try harder. Everybody knew that Avis was second in rent cars.

So why go with the obvious? Marketing is often a search for the obvious. Since you cant change a mind once it is made up, your marketing efforts have to be devoted to using ideas and concepts already installed in the brain. You have to use your marketing programs to “rub it in.” No program did this as brilliantly as the Avis No 2 program.

The explosive growth of communications in our society has made people defensive and cautious about companies trying to sell them anything. Admitting a problem is something that very few companies do.

When a company starts a message by admitting a problem, people tend to, almost instinctively, open their minds. Think about the times that someone came to you with a problem and how quickly you got involved and wanted to help. Now think about people starting a conversation about some wonderful things they are doing. You probably were a lot less interested.

Now with that mind open, you are in a position to drive in the positive, which is our selling idea. Some years ago, Scope entered the mouthwash market with a good tasting mouthwash thus exploiting Listerines truly terrible taste.

What should Listerine do? It certainly could not tell people that Listerines taste was not all that bad. That would raise a red flag that would reinforce a negative perception. Things could get worse. Instead, Listerine brilliantly invoked the law of candor: “The taste you hate twice a day.”

Not only did the company admit the product tasted bad, it admitted that people actually hated it (now thats honesty). This admission setup the selling idea that Listerine “kills a lot of germs.”

The prospect figured that anything that tastes like disinfectant must indeed be a germ killer. A crisis passed with help of a heavy dose of candor.

One final note: The law of candor must be used carefully and with great skill. First, your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospects mind. If the negative does not register quickly, your prospect will be confused and will wonder, “What is this all about?”

Next you have to shift quickly to the positive. The purpose of candor is not to apologize. The purpose of candor is to setup a benefit that will convince your prospect.

This law only proves the old maxim: Honesty is the best policy.

Marketing is a battle of ideas. If you are to succeed, you must have a unique attribute to focus and describe your value. Without one, you had better have a low price; a very low price.

It takes a while but many Internet Marketing entrepreneurs learn the Law of Candor. They learn to identify their target market, focus on promoting products that will appeal and add value to their target market.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, stay focused, and add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the Law of Candor.

It looks easy but marketing is not a game for amateurs. Marketing is not a battle of products. It is all about the strategy you use to benefit from the Law of Candor when you admit a negative, the prospect will give you a positive.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

Also, a great book to read is “The 22 Immutable Laws of Marketing” by Ries & Trout. It is the source of some of the material provided in this article.

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Finally, I would like to provide Best Wishes for a Prosperous New Year!

In the pre-Internet age, it was difficult for law firms to publicize their services. State laws imposed strict limits on the way law firms were permitted to advertise, and even now, law firm websites have to publish disclaimers that they are providing marketing information only and not giving legal advice.

This gave law firms only a few options to market themselves. They could place their law firm’s name in the yellow pages or pay to be listed in the Martindale Hubbell, the famous encyclopedia of lawyers worldwide.

Law firms used to rely almost exclusively on their firm’s good reputation to draw in new business. Word of mouth recommendations by satisfied clients were key to a law firm’s survival. Famous litigators never lacked for clients because they would have newspaper or television coverage of their trials, but an average law firm with a clientele of low-profile companies would be off the radar.

Before law firms began developing their own websites, unless a potential client already knew about a particular law firm’s or a particular attorney’s expertise, they would have to consult with their friends and acquaintances, explaining the nature of their legal problem, and hope that the referral they received would be a good one. The bad news is that if a law firm neglects to create a quality website or does not bother to monitor the way its name comes up on the internet, there is a good chance that potential customers doing a web search on the law firm’s name could come up with information which may be detrimental to the client’s assessment of whether to engage the firm. If only for this reason, it’s crucial that a law firm pay attention to how they use the internet to market their services. Many law firms have links on their websites to articles about the particular legal issues that they specialize in, such as estate planning or immigration law. These articles can be the determining factor for potential clients in deciding to contact the firm.

A law firm website should list where each attorney holds their bar membership or other certifications.

Many larger law firms publish lists of representative corporate clients. In addition to demonstrating the breadth and quality of their law practice, this kind of listing also helps a potential client find out whether there might be a conflict of interest in their seeking to engage the law firm. Depending upon the kind of dispute and the size of the law firm, these conflicts often can be worked out by creating filewalls between the attorneys representing conflicting parties, but only if there is not a direct conflict.

It’s important to include information on the locations of any of the firm’s satellite offices. Potential clients who need a particular kind of legal representation will be more inclined towards a firm that has nearby offices even if the firm’s flagship office is in another state.

Law firms creating or updating their websites should highlight information that potential clients want to know, such as office locations and contact numbers, succinct information about their practice area expertise, and links to attorney biographies and informational articles about the practice.

No great idea in its beginning can ever be within the law. How can it be within the law? The law is stationary. The law is fixed. The law is a chariot wheel which binds us all regardless of conditions or place or time. ” Emma Goldman in her book Anarchism and other essays define law as statutory but stationary.

No doubt, the study of law is amongst the most tedious yet coveted courses in India asserted by the fact; we have the world”s largest constitution. The national law school is the first preference of the students who wish to study law in India. We have seen great lawyers in the country and witnessed a long list of lawyers turning into politicos. Youngsters from across the country look forward to get best practical knowledge while he/she study law in India, because court room is entirely different from the books that one needs to mug up before being called a proficient and efficient lawyer. In India, to attract employers’ attention, national law schools are throwing out decades of tradition by replacing textbook courses with classes that teach more practical skills.

What makes the study of law in India a renowned and prosperous avenue for students? Answer might be many but a few personalities in Indian judiciary never fail to impress and fascinate students to learn and follow the prodigy of these great lawyers of our country. The first that comes in the countdown of great lawyers is Mr. Nariman, better known as the wise man of the Bar. His stature allows him to be blunt in court. He lets his displeasure be known when a judge fails to understand a point “” “No, no, that’s not what I mean.”Nariman, 81, has aged yet bold and skeptical about everything he doesn”t sympathizes to. His voice has turned metallic over the years, but it still booms in the biggest courtroom of all “” the chief justice of India”s, with its 40-feet high ceiling.

Another personality that makes it look really is Sorabjee. He loves to be referred to as the former Attorney General, for it brought him great glory. As AG, he successfully defended India against Pakistan in the Atlantique downing case in an international court. The study of law in India is not easy but these gentlemen”s make a daunting note of that and make the youngsters believe if you can go through the avid books and all the court room sessions a blissful life awaits you.

These individuals in some part of their lives have been a part of best law institutes in the India i.e national law school. This makes it evident that study law in India and that too in these institutes might not be easy but it”s the quality education in these institutes that transforms an individual into a successful legal instructor or lawyer.

If you rescued someone in an accident, are you liable for their injury? Are you legally accountable for saving someone? This depends in large measure on how well your Las Vegas personal injury lawyer argues your case.

According to an experienced Las Vegas personal injury lawyer, Nevada has a Good Samaritan Law which protects rescuers and lay people who voluntarily help others in distress from being sued in court for tort.

A Las Vegas personal injury lawyer explained that this law set under N.R.S. 41.500 states, -any person in this State who renders emergency care or assistance in an emergency, gratuitously and in good faith…is not liable for any civil damages as a result of any act or omission, not amounting to gross negligence, by that person in rendering the emergency care or assistance or as a result of any act or failure to act, not amounting to gross negligence, to provide or arrange for further medical treatment for the injured person.-

Your Las Vegas personal injury lawyer could argue about the Good Samaritan precept which is often used by rescuers. For this defense to work there should be the four key elements present during the rescue: 1.The care or assistance they rendered was done as a result of the accident or emergency; 2.The accident or emergency was not caused by the rescuer; 3.The care or assistance given was not done in a grossly negligent or reckless way; and 4.When possible, as when the injured person was conscious, permission was asked and given to the rescuer. Your lawyer, on the other hand, must prove otherwise.

This is why it is always important to get a Las Vegas personal injury lawyer who can aggressively argue for you in court that it is not your fault that you rescued someone because of another person’s negligence.

According to a skilled Las Vegas personal injury lawyer, the Good Samaritan law gives immunity for the rescuers since they chose to tend and serve the injured or ill. It should give the bystanders enough reason to help the injured instead of avoiding to help, for fear of being prosecuted or sued for wrongful death or unintentional injury.

A good Las Vegas personal injury lawyer can prove that the rescuers intent was to help and the one who is negligent caused pain and suffering to the injured person.

If you are considering getting a divorce in Colorado, you will need to become familiar with divorce law in Colorado prior to filing for dissolution of marriage. There are certain requirements that must be met or the court may throw out your case or refuse to enter into a final judgment. Here are some of the primary things you should familiarize yourself with prior to taking action:

Residency and Filing Requirements – To be eligible to file for and be granted dissolution of marriage in Colorado one of the parties to the dissolution must be a resident of the state for a minimum of ninety days immediately prior to filing of the petition.

The petition for dissolution of marriage may be filed in the Colorado County of residence of either party to the petition.

There Must be Grounds for Filing: The dissolution document must state the Colorado grounds upon which the divorce is being sought. In addition, the grounds stated must be substantiated with the court. Basically, the grounds must show that the marriage is irretrievably broken. This must be shown either within the petition or through testimony or the court may throw the case out.

Property Distribution: In Colorado, property distribution must be equitable. This is not the same as equal distribution, but based upon the principle of what is fair. The court encourages the parties to enter into an agreement regarding the distribution of marital property.

If an agreement cannot be reached by the parties the court will decide how to distribute the property without regard to alleged “marital misconduct”. The court will consider such factors as the contribution of each spouse to the acquisition of marital property including the value of homemaker contributions, the economic circumstances of each spouse after property distribution, and the consideration of the cost and living situation of any minor children.

Spousal Support: There is no set rule regarding spousal support and not all cases will require it. Whether one spouse will be required to support another either on a temporary or permanent basis is decided on the circumstances of each individual case and may be agreed upon by the parties of by the court’s discretion.

Child Custody: Colorado courts will attempt to lessen any emotional trauma of the children of divorcing couples. When parents cannot come to an agreement regarding child custody arrangements the court will establish a custody order. In some cases the court may appoint an attorney to represent the best interests of the children when deciding how parental responsibilities are to be divided between parents.

Divorce is forever. Careful thought should be given by anyone who is considering the dissolution of their marriage to all of the consequences of the action. Before beginning the action of filing for dissolution, be sure to become familiar with the divorce law in Colorado either through research on your own or by contacting an attorney with experience in this area of the law.